From my experience:
Ei Elite 12AX7 – sound excellent, detailed, balanced with a hint more topend. All types are microphonic or prone to microphonics even if they initially aren't (only took me a month). Hard to find a good set which is a shame because it's one of the better sounding 12ax7 in my book.
Electro Harmonix 12AX7EH – o.k slightly better than the sovteks.
Sovtek 12AX7-LPS – very average sounding, I found muddy in bottom end
Sovtek 12AX7-WA – cardboard tone
Sovtek 12AX7-WB – cardboard tone
Sovtek 12AX7-WC – cardboard tone
I'd forget the russian stuff.
Tesla (JJ) ECC83-S / 12AX7 [Short Plate] – To me was the best current one until shuguang improved their game. Great for rock tones, punchy, ballsy with a hint of midrange.
Chinese Shuguang 12AX7-A -9th gen the best current production tube, consistent and the most balanced on tone, c version apparently even slightly better. And good thing one of the cheapest too. $4-5 a pop from
www.vintagelectron.com Buy from reputable sellers otherwise you may end up with some microphonic ones
Some NOS:
GE 12ax7 – Bright sounding but nice
RFT funkwerks 12ax7 – One of the best I’ve heard, real gainy tube and gives significant kick up in the bottom end of your amp but remains tight, really superb tube for rock/blues.
For me I use JJecc83s and Shuguang but be interested in trying some of the others like tesla etc